This Policy is intended to explain the conditions under which BARK collects, uses, and discloses personal and other information in connection with the Platforms, and your rights in relation to that information. By visiting our Sites, downloading or using our Apps, and/or using the features made available to you through the Platforms, you are agreeing to the terms of this Policy.
The personal and other information that we collect about you is controlled by Barkbox, Inc., which is headquartered in the United States at 221 Canal Street, Floor 6, New York, New York 10013.
What personal and other information we collect about you
BARK collects both “personal information” and “non-personal information” about Platform users. For purposes of this Policy, “non-personal information” is information that BARK cannot directly associate with a specific person without the aid of additional information. By contrast, “personal information,” is information such as a name or email address that BARK can directly associate with a specific person or entity without additional information. When we combine non-personal information with personal information, we treat all of the combined information as personal information.
Personal information. You can visit the Sites and download many of the Apps without submitting any personal information. However, in order to subscribe to our services or use many features of our Platforms, you will be required to provide personal information. For example:
Facebook. Certain applications, including BarkBuddy, may require you to log in through your Facebook account. If you link your Facebook account to a BARK service, this allows us to obtain information from those accounts (such as your friends or contacts). The information we obtain from those services often depends on your settings or their privacy policies, so be sure to check what those are.
Orders. If you purchase a product or service from us, including through the BarkShop, we request certain personal information from you on our order form. You must provide personal contact information (such as name, email address, and shipping address) and financial information (such as a credit card number and expiration date).
Posted Content. Certain of our Platforms enable users to submit additional information that may be made accessible to other users or the general public. To post content, you may be required to first register by providing information such as an email address, display name, and password. Registrants also may choose to voluntarily provide additional information, including an avatar image, a biography, and/or information about their location. And, of course, registrants may disclose personal and other information through their posted content.
Feedback. Our online contact form also contains a “message” field through which you may submit additional personal information.
We may combine personal information collected through the Platforms with other information that we or third parties collect about you in other contexts—such as our communications with you via email or phone, or your customer service records. We will treat such combined information as personal information and protect it in accordance with this Policy.
Surveys, Contests, and Promotions. From time to time, BARK may ask Platform users to participate in surveys, contests, or promotions. Such surveys, contests, and promotions may be used to collect both personal and non-personal information. Participation is completely voluntary, and you therefore have a choice whether or not to disclose your information.
Log data. When you use the Platforms, we automatically receive and record certain information from your computer (or other device) and your browser. This may include such data as your IP address and domain name, the pages you visit or the features you use on the Platforms, the date and time of your visit, the files that you download, the URLs from the websites you visit before and after navigating to the Platforms, your software and hardware attributes (including device IDs), your general geographic location (e.g., your city, state, or metropolitan region), and certain cookie information (see below). To obtain such information, we may use web logs or applications that recognize your computer or device and gather information about its online activity.
Web beacons. We also may use an application known as a “web beacon” (also known as a “clear gif” or “web bug”). A web beacon is an electronic file that usually consists of a single-pixel image. It can be embedded in a web page or in an email to transmit information, which could include personal information. For example, it allows an email sender to determine whether a user has opened a particular email.
Third-party online tracking and behavioral advertising. We also may partner with certain third parties to collect, analyze, and use some of the personal and non-personal information described in this section. For example, we may allow third parties to set cookies or use web beacons on the Platforms or in email communications from BARK. This information may be used for a variety of purposes, including online behavioral advertising, as discussed below (see the section entitled “How we share personal and non-personal information with third parties”).
How we use the personal and non-personal information that we collect
BARK uses the information that we collect for a variety of purposes. If we have personal information about you, we may use it, for example: to respond to your questions or requests concerning the Platforms or other services offered by BARK or our partners; to fulfill the terms of any agreement you have with us; to fulfill your requests for our services and orders for products or otherwise complete a transaction that you initiate; to send you information about our services, the status of any orders, and other topics that are likely to be of interest to you, including newsletters, updates, or other communications; to authenticate billing and identification information; to deliver confirmations, account information, notifications, awards, service-related announcements, and similar operational communications; to improve or personalize your user experience; to improve the quality of our products and services; to comply with legal and/or regulatory requirements; and to manage our business.
We use the non-personal information that we collect for such purposes as: counting and recognizing users of the Platforms; analyzing users’ demographics, interests, and behavior, including how they use the Platforms and various Platform features; improving the Platforms and enhancing users’ experiences with the Platforms; researching and creating new products and services or improving our existing products and services; enabling additional website and application analytics and research concerning the Platforms; and managing our business. BARK may link non-personal information gathered using cookies and web beacons with personal information. But in that event, we will treat the combined information as personal information.
We also may use the personal and non-personal information that we collect to send you promotional communications, including emails or postal mail about the products and services offered by BARK or our partners. Although we hope you will find our promotional emails of interest, you may opt out of receiving them by sending an email to email@example.com with “optout” in the subject line, or by clicking on the “unsubscribe” link in any promotional email. Promotional emails will also have instructions for opting out of that type of communication in the future.
We also provide you the opportunity to opt-out of having your personal information used for certain purposes when we ask for this information. For example, if you purchase a product/service but do not wish to receive any additional marketing material from us, you can indicate your preference on our order form.
If you choose to use our referral service to tell a friend about our products or services, we will ask you for your friend’s name and email address. We will automatically send your friend a one-time email inviting him or her to visit the Platforms. This personal information may be used to track the success of our referral program. Your friend may contact us at firstname.lastname@example.org to request that we remove this information from our database.
How we share personal and non-personal information with third parties
We share your personal information and non-personal information with other parties for a variety of purposes, as described below.
Analytics and online behavioral advertising. We partner with certain third parties to collect the non-personal information discussed above and to engage in analysis, auditing, research, and reporting. These third parties may use web logs or web beacons, and they may set and access cookies on your computer or other device. In particular, as of the effective date of this Policy, certain of the Sites and Apps use such third party services as Google Analytics, Chartbeat, SimpleReach, Facebook retargeting, and Perfect Audience to help collect and analyze certain information for the purposes discussed above.
The Platforms also enable third-party tracking mechanisms to collect your non-personal information for use in online behavioral advertising. For example, third parties may use the fact that you visited the Platforms to target online ads for BARK services to you on non-BARK websites or services. In addition, our third-party advertising networks might use information about your use of the Platforms to help target non-BARK advertisements based on your online behavior in general. For information about behavioral advertising practices, including privacy and confidentiality, visit the Network Advertising Initiative website or the Digital Advertising Alliance website.
The use of online tracking mechanisms by third parties is subject to those third parties’ own privacy policies, and not this Policy. If you prefer to prevent third parties from setting and accessing cookies on your computer, you may set your browser to block cookies. Additionally, you may remove yourself from the targeted advertising of companies within the Network Advertising Initiative by opting out here, or of companies participating in the Digital Advertising Alliance program by opting out here. Although our Platforms currently do not respond to “do not track” browser headers, you can limit tracking through these third-party programs and by taking the other steps discussed above.
Third-party service providers and business partners. BARK also uses other third-party service providers to help us manage and improve the Platforms and other BARK services. These service providers may collect and/or use your personal or non-personal information to assist us in achieving the purposes discussed above in the section entitled “How we use the personal and non-personal information that we collect.” For example, we use third parties to help us target and implement our email communications and direct mailings, to verify your identity and address for shipping purposes, to ship our products, and to process your credit card information. We also use third-party platforms to help us manage our relationships with the people and companies that use our services.
We also may share your personal or non-personal information with other third parties when necessary to fulfill your requests for services; to complete a transaction that you initiate; to meet the terms of any agreement that you have with us or our partners; or to manage our business.
Your direct sharing of information on the Platforms. Certain features of our Platforms make it possible for you to share comments or feedback publicly with all other users of the Platforms. Any information that you submit through such features will be available to the public at large and potentially accessible through third-party search engines. Such information can be read, collected, and/or used by others, and it could be used to send you unsolicited messages if you disclose personal information. Accordingly, please take care when using these features of the Platforms.
Your direct sharing of personal information through third-party websites and services. The Platforms may enable you to share directly personal information with websites or online services operated by third parties. For example, the Platforms contain links to third-party websites that incorporate comment and social media features. The Platforms may also contain a Facebook “like” button, a Twitter “follow” button, or similar features. If you choose to use these features, you may disclose your personal information not just to those third-party websites and services, but also to their users and the public more generally. Because these third-party websites and services are not operated by BARK, we are not responsible for the content or practices of those websites or services. The collection, use, and disclosure of your personal and non-personal information will be subject to the privacy policies of the third party websites or services, and not this Policy.
Legal purposes. We also may use or share your personal or non-personal information with third parties when we believe, in our sole discretion, that doing so is necessary:
- to comply with applicable law or a court order, subpoena, or other legal process;
- to investigate, prevent, or take action regarding illegal activities, suspected fraud, violations of our terms and conditions, or situations involving threats to our property or the property or physical safety of any person or third party;
- to establish, protect, or exercise our legal rights or defend against legal claims; or
- to facilitate the actual or proposed financing, securitization, insuring, sale, assignment, bankruptcy, or other disposal of all or part of our business or assets.
Aggregated information. From time to time, BARK may also share de-identified and aggregated information about Platform users, such as by publishing a report on trends in the usage of the Platforms.
BARK uses commercially reasonable physical, electronic, and procedural safeguards to protect your personal information against loss or unauthorized access, use, modification, or deletion. When you enter sensitive information (such as credit card number and/or social security number) on our registration or order forms, we encrypt that information using secure socket layer technology (SSL). However, no security program is foolproof, and thus we cannot guarantee the absolute security of your personal or other information.
Reviewing and updating your information
If you want to learn more about the personal information that BARK has about you, or you would like to update or change that information, or deactivate your account, please contact us by email at email@example.com.
Note that deactivating your account does not cause your account information to be deleted from our servers. You can request such deletion by emailing our Customer Support team at firstname.lastname@example.org.
Information for Platform users from outside the United States
The personal and non-personal information that we collect through or in connection with the Platforms is transferred to and processed in the United States for the purposes described above. BARK also may subcontract the processing of your data to, or otherwise share your data with, affiliates or third parties in the United States or countries other than your country of residence. The data-protection laws in these countries may be different from, and less stringent than, those in your country of residence. By using the Platforms or by providing any personal or non-personal information to us, you expressly consent to such transfer and processing.
The Platforms are not directed to children under the age of 13, and BARK will never knowingly collect personal or other information from anyone it knows is under the age of 13. Persons over 13 but under 18 years of age may use the Platforms only in conjunction with and under the supervision of a parent or legal guardian.
Changes to this Policy
We reserve the right to amend this policy at any time. We will post all changes to this policy on this website, so you should review the policy periodically. Any such amendments to this policy may apply to information we collect in the future as well as any information we obtained prior to such amendment. If we make a material change to this policy, we will provide appropriate notice as required by law.
Questions or comments
If you have any questions or comments regarding our Policy, please contact us at:
221 Canal Street, Floor
New York, New York 10013
Effective date: September 30, 2014.