My dog LOVES this! It didn’t look like much, but the other review convinced me to try it. It’s not clear from the picture, but you can tug on the lid and a yellow “stack of chips” pulls out on a bungee cord. You can tick little treats way down along side the bungee for extra fun. The toy has been quite durable given how much my dog plays with it. Eventually the bungee snapped so the chips stay extended, but now it’s a favorite tug toy. He also loves to just hold it in his mouth and shakes his head back and forth to make it whip around. So fun to watch.