We got our first Frank in a Barkbox and ended up buying two backups because it quickly became the favorite toy of the dog who loves squeakers, but cannot ingest any more of them. He loves to squeak it, but because it's not a traditional small plastic squeaker, he doesn't try to get it out and swallow it. He's rough with a game of tug and Frank holds up to that quite well. Other dog friends have torn Frank's eyes off or ripped his body, so we eventually have to move on to another Frank, but I plan to buy a new stash of backups when they're available again. One Frank a year or so is more than worth the cost to make the special dog really happy and to stop his sadness when his friends kill another Frank. Even when Frank gets a tear in his skin, like in the picture, he stills hangs on for weeks or months because he doesn't seem to easily tear further and the big squeaker ball inside is tough.