My Dalmatian takes every toy, tears off any appendages, rips it apart, tries to eat the squeaker and then stops playing with it. And that's just the first 10 minutes. Gilbert is still going strong a week later! I loved the idea that the outer part could be destroyed and there would still be a fun toy underneath, but the "ghost" part is still there. (Confession, I cut the appendages off before giving it to him). He is still playing with it too! This is a great toy, especially if you have less than dainty chewers! I would buy it again in a heartbeat but will probably buy one of the other varieties first!