Definitely well loved!
My puppy got this in a box, and while the rope is falling off almost. It lasted a while! And being a puppy favorite, typically means lots and lots of carrying and tugging with brothers and sisters. He finally learned how to sneak it, and that was probably the best thing yet. While the spirit toys inside are very durable, they are typically really hard to actually squeeze and make noise. I was surprised he could because it honestly does take some grip. Definitely would recommend anyway!