My AmStaff Figgy gives this toy his highest rating (second is the Dog Ness monster). Fig is the toughest chewer I'ver ever known, so it's hard to find a toy that lasts, but this one has. He loves to chew on both parts -- the softer rubbery part and then the hard plasticky part. Unlike other reviewers, I expect that he will chew pieces off -- that's part of the fun!. Once in awhile he swallows a small piece, but it passes right though him. I am ordering a second one because he loves it so much. Plus, it's super cute to see him carrying around a popsicle!