My pups absolutely loved these. We went on a trip and towards the end they were on to us with giving them their calming meds, but if we gave them some of these before hand they were so excited they didn't care about the meds (and would take them willingly). It was the first time getting a 'super-chewer' treat, but these were nice and soft. They reminded me of a super expensive, soft jerky that I would have eaten. I had expected something really hard but these weren't that at all. I will definitely be buying more soon!