This is my dog's favorite toy. She took to this one faster than any other in her seven years, and she seems to really love it. She's never been into crinkle, but she is now but only with this toy. I think she likes the different shapes, textures, colors, and sounds of it. She is 40 lbs but seems to like smaller toys the most. The small turkey is perfect for her - she plays with it as if she's caught a rodent or actual bird. The seam of the turkey's feathers was open a little when we got it, but it's not a big deal at all, and my experience with Bark customer service is unparalleled and generous, so I didn't even report it. It doesn't affect the toy or my dog's love of it or my love of Bark.