I was skeptical when I opened this box. It just looks like a hunk of hard plastic, why would any dog care about this more than a few minutes? It doesn't even squeak.
Well, I have no idea what they did to make this so desirable, but my super chewer dog, who destroys plushies in a matter of seconds, LOVES this thing. He's been chewing it for good chunks of time every day for at least a week, and while you can see bite marks all over the darn thing now, he still hasn't managed to break any pieces off, which is great, because he's kind of dumb and swallows everything. It's so good. I literally can't believe how much he likes this.
My sweet princess, who is not a super chewer, does not seem to care about it at all. But she pretty much only wants to squeak toys for like ten minutes then she's done with them forever.
But yeah if you have a super chewer, or a large puppy, I highly recommend this one.